Unlock hair?s youth potential with NEW LumiShine? YouthLock Repair + Permanent Creme Color; Joico?s first collagen-infused permanent cr?me color. Harnessing the fountain of youth-like properties of Collagen?known to keep skin youthfully plump and improve skin elasticity and hydration?this innovative formula helps revitalize strands and lock in the look and feel of younger-looking hair. With just one color service: Hair springs back with renewed bounce, body, and signature LumiShine shine**. Smoothness and softness(vs. untreated damaged hair) are restored. Resistant gray gets our most gleaming and gorgeous coverage. Keep youthful looking hair on your side with 13 radiant, lustrous shades offering 100% gray coverage and a complete healthy-looking hair protection plan. Deliver shiny, strengthened, restored hair with the dependability of LumiShine Permanent Cr?me Color.
Experience the fountain of youth in every tube.
** With K-PAK Color Therapy Shampoo and Conditioner on damaged ha