This unique formula will keep your style smooth and hair soft. Elegance Gel Hard Wax gives your hair extreme holding power. Enjoy the moisturizing benefits of Argan Oil in this NEW product helping you create the coolest freshest looks with a shine as well. Elegance Gel Wax HARD lets you reshape and restyle your hair throughout the day without reapplying. How nice to have your hairstyle change as often as your day does?